GEEKSPIN on MSN
Why Coke and Pepsi are adding QR codes to their drinks
Major beverage companies, including The Coca-Cola Company, PepsiCo, and Keurig Dr Pepper, are adding QR codes to their ...
The beverage giants are joining an industry-wide effort to connect consumers with government safety data as shoppers become increasingly concerned about what’s in their food and drinks.
The Cool Down on MSN
Coke, Pepsi, and Dr Pepper are putting ingredient safety details behind their QR codes
"Put a little bit more control in the manufacturer’s hands to own that narrative with shoppers." ...
The QR codes will take soda drinkers to a website listing more than 140 beverage ingredients and their nutritional content.
Keurig Dr Pepper is also part of the beverage industry initiative to provide more transparency over the next two years.
Coca-Cola, Pepsi and Red Bull's QR code push could offer clues about the future of FMCG transparency in India.
America’s top beverage companies including Coca-Cola and Pepsi are teaming up in an initiative aimed at helping consumers get ...
Once scanned, the codes will take consumers to GoodToKnowFacts.org, a website the association launched last year ...
America’s leading beverage companies have made a commitment to integrate global ingredient safety data directly into QR codes ...
MUMBAI: Fizz meets facts as beverage giants put ingredient information just a scan away. Major beverage companies including Coca-Cola, PepsiCo, Red Bull and Keurig Dr Pepper are rolling out QR codes ...
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