AutoTrader.com declared today that it is taking co-op compliance for online advertising to “the next level” with make-based new-vehicle advertising packages, a new display advertising unit and ...

In an era of declining ad spending, companies are seeking more cost-effective ways to drive sales. Co-op marketing is a recession-proof advertising option that is mutually beneficial to retailers and ...

The failure to understand the co-op advertising process continues to leave billions of dollars unclaimed and unused, according to a recent white paper. The Local Search Association released a white ...