Legendary tough guy actor Ray Liotta is now fronting for Pfizer’s Chantix. He’s the first celebrity to appear in the long-running campaign, which features real smokers who kicked the habit. But in ...

Hit by new concerns about the safety of its stop-smoking drug Chantix, Pfizer is hitting back with an advertising and PR campaign. And no wonder: The drugmaker has been counting on that drug, with ...

Pfizer yanked ads for its smoking cessation drug Chantix earlier this year because of safety concerns -- specifically, reports that taking the drug could lead to behavioral changes, depression and ...