Add Yahoo as a preferred source to see more of our stories on Google. Soju has been a traditional drink in Korea for centuries, where it was traditionally made with rice until the 1950's when laws ...

Add Yahoo as a preferred source to see more of our stories on Google. Bottles of Jinro soju on shelves - Atomazul/Shutterstock Soju is on the rise in the United States thanks to growth in America of K ...

Chamisul and Terra were selected again this year for the "Korea Top 100 Brands," reaffirming their brand competitiveness. Chamisul and Terra./Courtesy of HiteJinro HiteJinro said on the 18th that in ...

Hitejinro's Chamisul won "Best of 2026" in the soju category at the 2026 Korea Wine & Spirits Awards. Hitejinro's Chamisul wins Best of 2026 in the soju institutional sector at the 2026 Korea Wine & ...

JINRO to appear again in the newest season; partnership to offer limited edition JINRO bottles, a Young-hee drinking game device, and more SEOUL, South Korea, Jan. 20, 2025 /PRNewswire/ -- HiteJinro's ...

South Korean liquor maker HiteJinro said Friday it will renew its flagship soju product Chamisul Fresh, lowering the alcoholic content by 0.1 percent to 16.9 percent to match with rival soju brands.

The alcohol content of South Korea’s representative soju, **Chamisul Fresh**, has been lowered from 16% to 15.7%. HiteJinro announced on the 2nd that it has carried out a renewal to adjust the alcohol ...

BTS member V, aka Kim Taehyung, was announced as the first-ever global ambassador for JINRO's Chamisul on July 3, 2026. The appointment made V the company's first global ambassador in its history, ...

'Chamisul Fresh' will undergo a product quality renewal for the first time in approximately 2 years and 4 months, in response to evolving consumer preferences. HiteJinro announced on June 2 that it ...