Women with hopelessly frizzy, untamed hair have come to depend upon expensive keratin treatments that transform unmanageable locks into glossy, straight Jennifer Aniston-like 'dos. (In fact, Aniston ...

You may have heard about the horrors of Brazilian hair straightening treatments (and, of course, the wax de Brazil is no fun either)—how some keratin formulas can cause hair damage. Or if you style a ...

It’s officially January. Yes, this means we’re currently faced with actually carrying out our New Year’s resolutions, not just setting them and getting back to the party. Sitting down and writing them ...

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This time of year, the heat and humidity is enough to make your hair stand on end. And the rest of the year isn't much better. But now there is a secret weapon for fighting the frizzies. The keratin ...

Whether you want to reduce frizz, minimise the heaviness of thick hair or achieve a shampoo-ad shine, keratin treatments are considered the gold standard when it comes to smoothing and straightening.

Keratin treatments have long been lauded as the source of sleek and shiny strands. The salon service most popular for achieving a Brazilian Blowout is considered a staple for smooth, frizz-free styles ...

The long-standing dominance of the Japanese thermal-conditioning hair-straightening method in New York’s salons has been challenged lately by a Brazilian treatment that costs up to $600 and is ...

If you’re traumatized by that phase in which you fried your strands to a crisp with a flat iron, there’s a new breed of hot tools that’s designed to straighten, comb, and steam your locks all at once.

You may have heard about the horrors of Brazilian hair straightening treatments (and, of course, the wax de Brazil is no fun either)—how some keratin formulas can cause hair damage. Or if you style a ...