Meat snack maker Chomps offers powerful lessons for the next generation of CPG founders.

Plus, why you can't be an agile marketer if you say yes to everything.

These days, small business is big business, and it’s especially true in business-to-business markets. It’s often said that as much as 20% of startups fail within the first year, so it’s worthwhile ...

A new year is almost upon us, and now is a great time to take an objective look at your company's brand strategy. Does your current strategy still serve your company and product offerings? Does it ...

From green paint court battles to self-driving tractors and the future of autonomous agriculture. Inside the strategy of selling work, not just equipment.

Real-time brand strategy is more complex than being the first to notice something and react. Putting frameworks in place so your brand can step into relevant cultural conversations in an authentic and ...

Increasing brand awareness is crucial for any business looking to grow and thrive in a competitive market. As someone deeply involved with building my own brand, I’ve seen firsthand the importance of ...

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Chevrolet is a large, culturally embedded brand with broad consumer reach -- but it does not decisively own any single moment in the category. With a 7.6% Mental Market Share, 57% mental penetration, ...

You heard it here first: 2024 is the year of innovation. But innovation isn’t just lightbulb moments and crafty, DIY ideas, it’s also about standing up and standing out. One of the best ways to ...

In today's dynamic and competitive business landscape, marketing leaders are constantly seeking ways to demonstrate their marketing activities' effectiveness and return on investment. Traditional ...

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