The following excerpt is from Karen Tiber Leland’s book The Brand Mapping Strategy. Buy it now from Amazon | Barnes & Noble | iTunes My mother tells me that when my brother Scott was a baby, he would ...

The following excerpt is from Karen Tiber Leland’s book The Brand Mapping Strategy. Buy it now from Amazon | Barnes & Noble | iTunes One of the first questions I ask every new client is, “What’s the ...

Building any kind of business strategy begins with an understanding of your customers and their needs. Because if you don't know to whom you're selling, it's nearly impossible to know what to sell ...

What's the first thing that comes to mind when you think of a particular product type? If it's electric cars, you probably think of Tesla. Internet search engines? That'd be Google. Men's shaving ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. The beginning of a new year creates a natural pause for reflection. For C-suite executives, ...

In The Brand Mapping Strategy, branding and marketing specialist Karen Tiber Leland shares her hard-earned insights, proven strategies, and best practices for creating a brand by design -- instead of ...

Once you’ve defined your brand, it’s time to design a strategy that communicates your brand to your audience -- be they within your company, your industry or the outside world at large. Developing an ...