Coca-Cola’s famous contour bottle was created more than a century ago for a clever branding purpose—and its unmistakable ...

Luxury brands frequently speak about storytelling, emotion and heritage. But few acknowledge the structural reality behind long-term brand survival. Memory does not happen by accident; it must be ...

The most beautiful champagne bottles prove why their iconic bottle designs have become coveted crossovers between fine wine, ...

Amcor Rigid Packaging’s annual reveal highlights how consumer insights drive new concepts in package design. “The Bottles of the Year program celebrates the best in packaging design,” said Terry ...

While making a bottle of champagne look pretty may seem like an easy job, taking a liquor bottle and turning it into something completely next level isn’t easy. Though, Virgil Abloh is up to the task.

Global warming, but make it art. Usually, I never give a drinking water bottle a second glance. Water costs hardly anything, and it’s such a utility/necessity that elevating it to a design icon level ...

New annual program from Amcor Rigid Packaging showcases innovative designs that are responsive to consumer trends in packaging Annually, Amcor Rigid Packaging Bottles of the Year will recognize the ...

We can’t say for sure that what’s in all these bottles is going to be particularly smooth, but we can tell you this: the bottle designs certainly are! We show you 16 creative alcohol packaging designs ...

Unilever and plastic-packaging manufacturer Serioplast Global Services are transforming stretch blowmolded bottle prototyping using 3D printing technology from Formlabs. The result is much faster, ...