“The Sell Sider” is a column written by the sell side of the digital media community. While adoption of header bidding has gained traction on desktop, the static waterfall has remained a defiant ...

Mobile app advertisers have been slower than their web counterparts to embrace programmatic-style RTB auctions. That’s starting to change as more app publishers test in-app bidding and see significant ...

This article is part of a Gaming Insights series paid for by Meta. As the app ecosystem evolves at breakneck speed, the conversation about creating an in-app bidding solution that is both open and ...

Daniel Tchernahovsky is managing director of Europe at AppLovin. If you're looking for a sign - this is it. While there have been whispers of in-app bidding for quite some time, we're finally at a ...

In-app header bidding can lead to an increase in average revenue per daily active user (ARPDAU) of as much as 30 per cent, according to a report by Appodeal. Called Parallel Bidding – First Results ...

Facebook is rolling out the ability for app publishers to include Facebook ads in their ad auctions. This process is facilitated by a technology called header bidding which was introduced last year.