Doing things differently is difficult and demands commitment and hard work. That’s the reason examples of disruption are rare – particularly in the traditional, risk-averse world of B2B marketing.

Businesses of all sizes across the world are leveraging the help of influencers for their B2B marketing. B2B influencer marketing is a cheap and efficient way to create successful marketing campaigns ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In my nearly three-decade career as a B2B marketer, I’ve come to appreciate the nuanced ...