B2B software, one of the hottest and highest valued sub-sectors of PE investment, is proving invaluable as companies seek to improve processes and workflow under a remote-everything environment. The ...

The DMA Inserts Council is taking the lead on the issue of environmental responsibility in insert marketing as the direct marketing industry is coming under increased governmental pressure to reduce ...

In today's fast-paced business environment, artificial intelligence (AI) is changing how B2B marketing operates. As companies ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The majority of marketing measures in the business-to-business environment have a very ...

Brand trust is big in the B2B space. When customers trust a brand, they are likely to do more business with the brand even and may become loyal brand advocates. Before a decision-maker decides whether ...

B2B Marketing's 2015 B2B Leaders Report brings together insight from marketers operating at all levels within the B2B marketing department hierarchy, and aims to paint a picture of what it takes to be ...

LinkedIn data shows that trusted brands that spark conversations and create buzz convert more leads, with events being one of ...

I’ve found incorporating integrated e-commerce solutions to be a powerful strategy in this direction. I have collaborated with multiple clients to enhance their digital presence through my company, ...

In a B2B world driven by logic and numbers, leaders from Edelman, Microsoft and Oliver Wyman argue that trust is still the ...

To date, most adopters of search engine optimization have been B2C companies operating in an e-commerce environment. However, as business-to-business marketers recognize the potential of search, many ...

Go-to-market supply chain and logistics consulting firm recognized with Search Engine Land Award for outstanding SEO ...

In the rapidly evolving world of B2B data-driven solutions, transparency and trust are essential for companies seeking to leverage proprietary data effectively. Three companies—China Trading Desk, ...