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It started with an AWSM sticker and has now morphed into a "performance lifestyle brand," fronted by two of the sport's biggest names, Torstein Horgmo and Andreas Wiig. The new company makes belts, ...

Though the September 11 incident at Jets practice (and thereafter in the locker room) generated plenty of headlines for most of last week, the situation has largely disappeared from view. But the ...

The Michigan State Chapter of the Association for Women in Sports Media, has a group of young women who are hoping to attend the AWSM National Convention down in Dallas this summer. An opportunity ...