The midst of a pandemic might not seem like an ideal time to promote a brand with an OOH mural, given the relative lack of foot and automobile traffic. The Tennessee Titans NFL team begs to differ, ...

Outfront Media, a seller of subway ads and other out-of-home (OOH) advertising, is running a campaign for Valentine's Day that urges commuters to scan heart-shaped QR codes on digital billboards to ...

Before the Covid-19 pandemic hit, investment in out-of-home advertising was on the rise. By the end of 2020, however, revenue from OOH ads had fallen by nearly 30% in just one year. Now that ...

The staged "hack" of "Pokémon Go" by the fictional Team Go Rocket was a clever way to generate more interest in the popular location-based augmented reality (AR) game. Billboards and posters that ...

Amazon-owned audiobook platform Audible is rolling out an out-of-home (OOH) campaign based in augmented reality across screens in major urban hubs that is set to reach over 60 million people worldwide ...

Digital advertising is growing expensive. In 2022, the cost of ad placement on digital platforms rose dramatically. According to a recent report, the cost of advertising on Google and Youtube ...

Augmented Reality (AR), unlike virtual reality (VR), integrates digital information within a user's environment. It provides an interactive version of the real world, offering functionality from ...

As the advertising landscape continues to evolve, 2025 promises to be a transformative year for out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (PDOOH). These ...