What is augmented reality used for? Augmented reality can be used for a lot of different purposes. You can enrich daily activities or innovate your services as an entrepreneur. Augmented reality, or ...

What is an augmented reality play in a real theater, with virtual actors and a real audience? In this case, haunting and ...

BMW's Neue Klasse teases Level 3 ambitions and AR driving experiences at IAA Mobility. Qualcomm's Snapdragon Ride (V2X 200) + Digital Chassis enable AR HUDs and stronger Level 2+ features. With Level ...

Augmented Reality (AR) is no longer a novelty. It’s a strategic force reshaping how consumers discover, evaluate and purchase products. AR bridges digital and physical retail in ways that drive ...

This special promotion for the Mondelez brand LU that I discovered on a LinkedIn post, caught my attention and captured my heart. It included 15-seconds video that showed a student, newly arrived at ...

Exclusive: The creators of Pokemon Go and the artists behind a series of hallucinatory installation exhibits are combining to create an augmented-reality portal universe. They talked to me about ...

During their initial 2020 boom, QR code menus were an annoyance collectively suffered for the sake of public health. But today, long after the mask mandates were lifted and our government stopped even ...