Amazon is consolidating premium CTV supply, making it even more dominant in this area. The Trade Desk faces increasing competitive pressure, but it could also be an opportunity. Advertisers that don’t ...

Amazon quietly built an insurmountable CTV empire, striking deals with Roku, Disney, and the recently announced Netflix partnership. AMZN's advertising segment, now over 10% of sales and 30% of ...

The streaming wars continue to intensify as Netflix NFLX and Amazon AMZN battle for dominance in the rapidly evolving entertainment landscape. Netflix, the pioneer of streaming entertainment, commands ...

In a major move for the streaming and advertising worlds, Amazon and Netflix have partnered to make inventory from Netflix’s ad-supported tier available on Amazon’s demand-side platform (DSP). By Q4, ...

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Disney, Warner Bros. Discovery, Hallmark, Netflix and Amazon saw major gains in TV viewership during December, with their ...

The streaming ad wars just escalated. Amazon Ads and Netflix recently announced a partnership that will make Netflix's ad-supported inventory available programmatically through Amazon's demand-side ...