AUBURN, Ala. (WIAT) — Gov. Kay Ivey announced Tuesday that Alabama is on pace to set a record in tourism spending by the end of the year. “It looks like the industry is going to exceed $24 billion — ...

Think Alabama is just beaches? Explore rockets, lakes, caverns and cultural landmarks across the state.

Tourism in the Yellowhammer state has had some record-breaking results over the past year, recent data shows. A study commissioned by the Alabama Tourism Department was run by Alabama-based economist ...

Cullman Christkindlmarkt, now named 2026 Event of the Year by the Alabama Tourism Department, has transformed into a major ...

Alabama's tourism industry hit a new milestone in 2025, with visitors spending $24.9 billion.

Today Alabama Tourism launched a three year campaign, "100 Alabama Road Trips" with the release of the first 10 trips. The campaign focuses on driving itineraries that travelers can experience over a ...

MONTGOMERY, Ala. (WIAT) — The Alabama Tourism Department has announced this year’s campaign to boost tourism: birding. While it may not be known to wide audiences as a bird-watching paradise, Alabama ...

Alabama’s Black Belt region that encompasses 23 counties through the central and southern portions of the state has long been maligned by tales of poverty, environmental hazards, limited economic ...

Pat Kemp set small white crosses in place in the Prewitt Slave Cemetery on the Old Byler Road in Tuscaloosa County on Thursday. Afternoon sunlight streamed through the trees crowning the knoll that ...