LONDON—Playbox Technology has enhanced its OTT Stream Content Management System with a fully integrated, automated ad server. Whether the stream is an alternate delivery platform for broadcasters or a ...
Media publishers want to control their entire print and digital advertising workflow — from order entry to delivery, billing and receivables, analytics and real-time performance measuring. The result ...
DENVER—Comcast Technology Solutions (CTS) announced the integration of its CTS Ad Management Platform with Flashtalking, a global independent primary ad server specializing in personalization. The ...
Epom Ad Server facilitates the management of both online advertising and affiliate marketing campaigns for ad networks and brands from a single account. The platform provides its users with a scalable ...
The global viewability rate for digital ads is set at approximately 73.6%, which means that about 26.4% of ads were not in view. To make their advertisements more viewable, businesses need efficient ...