The Sound: ASICS Follows Simon Bannerot on His First Big Trip

Simon Bannerot just might be the hottest commodity to hit the skate shoe market post Lakai collapse. Asics is the brand lucky ...

Inside how ASICS are breaking the mould of tennis technology: Why the brand sees itself as a 'caregiver' and why Novak Djokovic believes they make the best shoes in t…

'Sound Mind, Sound Body' is a mission statement that ASICS is truly living up to. That ethos revolves around the brand’s ...
Business Insider

ASICS NORTH AMERICA UNVEILS SOUND MIND, SOUND BODY AMBASSADOR CAMPAIGN

Highlighting individuals and organizations across the country who embody the spirit of ASICS' founding ethos BOSTON, Feb. 16, 2023 /PRNewswire/ -- Today, ASICS North America announced the launch of a ...
MediaPost

Asics Launches New Campaign: 'Sound Mind, Sound Body'

Can I see a show of hands, please: How may of you knew that Asics is an acronym for the Latin phrase "Anima sana in corpore sano." And now for the Around the Net in Brand Marketing extra credit ...
Hypebeast

AFFIX & ASICS Announce Contrast-Heavy GEL KINSEI Sneaker Collaboration

AFFIX has reworked the ASICS GEL KINSEI for two limited-edition iterations which will drop during its AFFIX SOUND SYSTEM performance in Paris later this week. AFFIX offers both a “Blue/Black/Orange” ...
Business Wire

USound Reveals High-performing ASIC Linear Audio Amplifier to Boost the Battery Life of TWS, Hearing Aids, and Smart Glasses

The new ASIC linear audio amplifier for USound MEMS speakers exceeds market demands by reaching 0.9 mA quiescent current, boosting the playtime of hearables and wearables. GRAZ, Austria--(BUSINESS ...