Human perception of color is regulated by three types of cone cells in the eye. By artificially stimulating just one type with a laser, researchers and study participants experienced a new color they ...

Scientists have discovered a new color, but it can only be seen with the help of a laser. The new color is called 'Olo', which is a saturated shade of blue-green. The research was published in the ...

Balance is key when it comes to picking paint colors.