You’re settling in for your evening YouTube binge when a skincare ad locks you in for a full minute-no skip button in sight. YouTube’s latest rollout brings 30 ...

If you like to watch YouTube on your smart TV, you might have noticed a change in commercial breaks. Google recently announced that longer 30-second unskippable ads are now globally available on its ...

Google's efforts to place more ads in front of users aren't exactly new, as we've seen the company utilize different strategies to achieve that end goal. YouTube started pushing back against people ...

Those 30-second unskippable ads before your favorite creator’s video are adding up to something massive. YouTube generated $40.4 billion in advertising revenue last year, according to new estimates ...

Users on Reddit are reporting that they’re now seeing 90-second unskippable ads on YouTube’s TV app. YouTube’s official ad format rules still state that non-skippable in-stream ads cannot exceed 30 ...

YouTube’s subscription tier initially launched in 2015 as YouTube Red at $9.99 per month for the individual plan. In 2018, it ...