L’Oréal’s Urban Decay brand faces criticism for hiring OnlyFans star Ari Kytsya to promote makeup popular with teens.

Ari Kytsya has been hired as the new ambassador of Urban Decay, the L'Oréal-owned cosmetics brand. The brand, which is known ...

The Fawcett Society has said that by including niche creators of adult-only content in make-up campaigns the beauty industry could entice young girls to the platform ...

Urban Decay cast Ari Kytsya, a viral OnlyFans star, to lead its loudest beauty campaign yet — and we’re here for it.

L'Oréal has just sparked intense debate on social media by appointing Ari Kytsya, an influencer and content creator on ...

L’Oréal is facing backlash right now after a OnlyFans model called Ari Kytsya was selected as an ambassador for its make-up ...

Urban Decay, owned by L’Oréal, has named US adult content creator Ari Kytsya as a brand ambassador, prompting warnings from ...

A global cosmetic brand is currently under fire after unveiling a sex worker with a large following as the face of its latest ...

Global cosmetics brand L’Oréal has come under fire for its decision to enlist OnlyFans model Ari Kytsya as a brand ambassador for its subsidiary makeup company, Urban Decay.

Ari Kytsya isn’t a “safe” choice—and that’s the whole point. While other brands continue to shy away from bold moves, Urban Decay is doing what they’ve always done: pushing boundaries.

Maybe you saw the now-viral post about the brand parting ways with the patent owner of the beloved formula. We tried the new one and compared every detail.

To mark this new era, Urban Decay is partnering with Ariel "Ari" Kytsya, an adult content and TikTok creator who leans into self-expression, agency, and living life on her own terms.