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Google, Shopify and Universal Commerce Protocol

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 · 13h · on MSN
Google announces a new protocol to facilitate commerce using AI agents
Google today announced a new open standard, called the Universal Commerce Protocol (UCP) for AI agent-based shopping, at the National Retail Federation (NRF) conference.

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 · 7h · on MSN
Google's new commerce framework cranks up the heat on 'agentic shopping'
 · 5h
Google debuts Universal Commerce Protocol to streamline agentic shopping automation
54m

Online shopping in future will be AI-driven, says Sundar Pichai as Google partners with global retailers

Google's Sundar Pichai reveals AI-driven shopping's future with the Universal Commerce Protocol, enhancing user experiences ...
Skift
9h

Google’s New Tech Lets AI Agents Handle Checkout

Google wants AI agents to do more than answer questions. It wants them to complete purchases as well. On Sunday, the company ...

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