One of the most exciting announcements is that a New Starbucks 1971 Roast is coming to US and Canada Starbucks cafes this ...

Leader Brian Niccol took over as CEO in September with a plan to return the chain to its coffeehouse roots, focusing on the in-store experience.

"It is clear we need to fundamentally change our strategy to win back customers ... before deciding how to revive sales there. In fiscal year 2025, Starbucks also plans to cut back on new ...

Most of the new menu items sampled by USA TODAY, including a new protein cold foam, will see additional testing before being ...

TheStreet. Have a seat and let Brian Niccol tell you all about his big ideas for Starbucks (SBUX) . Actually, seats are a ...

Brian Niccol, CEO of Starbucks, the iconic coffee chain, has announced a series of important changes to its management ...

A big part of Starbucks’ comeback plan is making employees’ lives easier, both through additional human capital and ...

Starbucks is testing a new protein-rich drink, a sugar-free vanilla latte with banana cold foam. It has at least 15g of ...

For international sales, Starbucks saw both its comparable ... The management team describes the project as a "fundamental change in strategy needed to solve [the] underlying issues" by restoring ...

Starbucks witnessed store sales decline by 4% in the first quarter of 2025. CEO Brian Niccol said the changes were part ... and confidence in your chosen strategy are more critical to your ...

Starbucks is set to lower the prices of some of its iced drinks in China by an average of 5 yuan ($0.70), the company ...

On a rainy Tuesday afternoon, customers at a Starbucks outlet in Shanghai's Wujiaochang area were greeted with changes on the ...